Meet The Owner, Amanda Dames

Hello, I'm Amanda Dames. Originally from Brazil, I've called this country home for 23 years, where I live with my South African husband and our daughter. Hairdressing is more than just my profession; it's a profound passion, a creative outlet, and even a form of therapy. There's a unique joy I find in hair coloring, particularly with blondes. As I often say, 'Hair chose me.'

My journey began in 2010, offering Brazilian keratin treatments from my garage, which quickly evolved into a bustling schedule. Within three years, I was specializing in hair color, especially for blonde clients. In addition to my expertise as a colorist, I also offer Brazilian and full-body waxing, as well as henna eyebrow design. I believe every client in my chair deserves to leave feeling more confident and joyful than when they arrived.

A woman with wavy blonde hair, wearing makeup, smiling in a car, wearing a beige top and a gold necklace.

Lab Stylist, Tasha Turner

With a license dating back to 2005, I began my cosmetology journey in Nashville, TN. There, I honed my expertise in hair cutting, coloring, highlighting, and facial waxing, a passion I continuously evolve through new techniques and products.

My ultimate goal is to enhance each client's unique, natural beauty, helping them feel like their most confident self. In 2018, the allure of the beach called, and my husband, our puppy, and I embraced the "island time" life in Gulf Shores, savoring the beautiful coast and always on the hunt for great local food!

We're constantly experimenting and evolving, bringing you innovative solutions and advanced treatments designed not just to style, but to truly transform your hair from the inside out.

Explore our menu of services, each executed with the forward-thinking approach that defines our "lab" philosophy.

Discover the full spectrum of transformative services at SeTe Beauty Lab, where we believe beautiful hair is healthy hair.


  • Eyebrow tinting— includes shaping and customized tones.

    Henna stimulates hair growth to per-fect your eyebrow shape.

  • A sleek, shiny, and frizz-free experience. This amazing treatment delivers incredible results, and you'll see them instantly. We'll wash your hair right after the service, so you can walk out of the salon knowing exactly how fantastic your hair looks and feels. No more waiting to shampoo at home to discover the transformation! This powerful treatment lasts a good three months, and even longer, depending on your hair type and how you care for it.

  • Ready for a dramatic hair transformation? Our stylists specialize in complex, time-intensive services to help you achieve that bold new look you're dreaming of.

  • All over color and cut

    Permanent color applied from new- growth to ends with a cut.

    New growth touch-up and cut

    Color applied to the new-growth part of the hair with cut.

    Partial Highlight with new-growth color and cut

    Partial foils placed on sides and top of head with a color in between foils to cover grey or change color with cut.

    Partial highlight and cut

    Partial foils on top of head and sides with cut.

    Full Highlight and cut

    Full highlights all over with cut.

    Toner and cut

    If needing a refreshing color we can bring up the blondes and enhance our brunettes.

  • Please book for a consultation separately if needed to achieve results that will require extra time and work.

    $100/hour

A woman getting her hair washed at a salon, with a stylist rinsing her hair in a sink.

Join us in shaping the future of style, one transformative look at a time, exclusively at SeTe Beauty Lab.